Szolgáltatásaink
Communications and PR Plan
Planning short and long term concept in line with the corporate marketing strategy.
"Good press" raises prestige of the company on the market and among its competitors.
Tailor-made Media Relations
Regular contact and networking with journalists and key representatives of the press.
Preparedness and immediate reaction raise confidence in the press.
Press and partner events
Organizing press conferences, press breakfasts, roundtable events, media trips, seminars and conferences, enhancing media coverage.
The largest number of media reps at a press conference: 112. The most unusual press event: a wild western bucking bull-ride.
Press Releases
Distributing press releases, communiqués, preparing background materials and managing media appearances.
The most eminent media appearance: an interview aired on CNN.
Interviews and Media Appearances
Executive interviews, PR articles, product tests, case studies, comments, as well as managing special media appearances.
The largest number of media reports of an event:
252.
Media Basket Planning
Identifying and selecting the target mediums most important for the client.
Miscommunication and negative articles may be avoided by openness towards the press.
Media Training
How to communicate with the press and deal with "tricky questions" and unexpected situations.
Through fair communication clients can become a recognised expert of their profession, journalists seek their opinion on a regular base.
Media Monitoring and Analysis
Monitoring and analysing the media presence of our clients and their competitors.
Media analysis: Mapping the media's awareness and attention.
Media presence: Frequency and quality of media reports about the client.
Enhance your company’s reputation through press publication.
Crisis and Competition Communication
Crisis communication: handling PR and media communications in unexpected or unpleasant situations. Creating a competitive edge (and competition analysis): preparing breaking news announcements, commenting on 'attacks' or unexpected steps from rivals.
Our real-life case study: crisis communication of a hacker attack.
Incident: the internet provider's servers were hacked twice in a row.
Reaction: a press conference organized within a few hours, objective briefing.
Result: 50 positive articles, only 1 negative publication.
„I fear three newspapers more than a hundred thousand bayonets.”
(Napoleon)